May 22, 2014

The One-Day Agency Reboot


I've been reading all about your agency:
  • You are nimble and agile...
  • You believe a good idea can come from anywhere...
  • You are collaborative...
  • You believe the consumer has greater control than ever... 
  • You are tech savvy and media neutral...
  • You have a proprietary method for gaining consumer insights... 
  • You believe the biggest asset any brand can have is a team of creative, passionate thinkers devoted to its success...
Congratulations! You are exactly like every other agency in the fucking universe. 

As an advertising agency you have the eternal problem: How do you differentiate yourself in a way that means something?

Every day you tell your clients that one of the most important things they have to do is differentiate themselves. But you sound exactly like your competitors.

You are in desperate need of our One-Day Agency Reboot.

The One-Day Agency Reboot takes the ideas you read here in The Ad Contrarian and applies them to operating principles for your agency. We do it at your office in one day. We did it successfully for ourselves for years.

It is a no-bullshit all-day session that gives you simple, specific ideas about how to create a differentiated position and philosophy for your agency.

It is not about putting big pieces of sticky paper all over the walls and writing down your "core competencies" and "best practices" with Magic Markers.

It is about giving you 8 principles on how to think and talk about advertising that will make you look smarter, act smarter, produce smarter work, and attract smarter clients.

You will sound different. You will have a clearly differentiated point of view. You will make better presentations (and, with a little luck, better ads.)

We promise that it will change the way you look at what you do, and how you talk about it to your clients and new business prospects.

You will finally understand what the hell you are doing and why. And you'll be able to explain it in a way that separates you from all the bland jargon-monkey agencies.

If you want more information about our One-Day Agency Reboot, click here.

(For marketers and clients, we are developing a "One-Day Strategy Reboot."  If you are interested, contact us here and we'll be in touch with you when it is ready.)

 

8 comments:

Cecil B. DeMille said...

I would rather boot a few people from my agency one day. Does that count?

Charlotte said...

Dang, you beat me to it.

Rangoon C. Montvale said...

omg.....WHAT about Big DAta......from Big Data comes Big Responsibilities

Yussel said...

Just what an agency needs, more principles for success.

TCWriter said...

Wouldn't an enema be more effective?

WakeSleepers said...

Place the barrel in your mouth, pointing up towards the roof, and pull the trigger. Repeat as required.

DB Product Review said...

Glad to have found your site. Keep up the good work! DB Product Review

George Theo said...

As refreshing, inspiring, sparky and free from cant as ever. Ad Contrarian is a cold shower with gin and tonic.