The Eternal Eye-Roll

There are a substantial number of people in the marketing and advertising industry whose livelihood depends on convincing us that we need them to help us understand and interpret the "unprecedented" changes in our culture and society.

These market researchers and "behavioral anthropologists" are constantly bombarding us with propaganda about how changes in our culture are uniquely different from the past.

These are people who know nothing about history.

They seem to think that the world was at a standstill until the invention of the internet. They have no idea that previous advances were at least as "earth-shaking" to society.

They are clueless about the impact that earlier breakthroughs had on society -- electricity, or the automobile, or radio, or armor, or the telephone, or gunpowder.

They only know what is in front of them. They think what they are experiencing is unique. They think that history didn't begin until they were born. And like every generation before them, they think they have a unique perspective.

After a while it becomes entertaining to watch successive generations of narcissists and clowns assert that they have a ringside seat for the most momentous changes in history.

Every generation believes it, and every generation is wrong.