We are continuing our favorites of 2013 parade. This one was posted the day after Omnicom and Publicis announced they were merging.
I would like to be all outraged and upset by the announcement that
Omnicom and Publicis are merging. But I can't. It is just the
advertising industry's way of telling us that it has joined the parade.
in so many other fields, the ad industry has discovered that it is way
more profitable to provide a mediocre product to a lot of people than a
high quality product to a few.
Just look at the airline
industry, the banking industry, the telecom industry, the fast food
industry. They provide mediocre products to massive markets. It's what
huge companies do. It's what markets demand.
If you're a
lazy, aristocratic CMO of a global corporation do you want to go out
and find the best creative agency in Indonesia? The best digital agency
in Korea? The best media agency in Argentina? Are you fucking kidding?
That takes work.
Hire a worldwide bullshit factory and
let some account director worry about it. You have powerpoints to
prepare and conferences to address and, soon, football games to attend.
boys in the management suite will applaud your wisdom for hiring one
entity that can "do it all" (yeah, right) and "save you money" (yeah,
right) at the same time.
Hiring OmniPub (or whatever dreadful name they've come up with) turns laziness into a virtue, and stupidity into foresight.
It is the perfect solution for the emptiness of our time.
newspaper articles, the business magazines, the TV pundits, and the
bloggers will all be busy reporting on how this will affect the clients
of this new agency, and what the profit picture is for Wall Street, and
which big shots will get new offices and which ones will get walking
No one will report on the important stuff. No one will talk to the rank and file who work for these monkeys and can tell us the truth about how corrupt, disjointed, unmanageable, and feckless they already are -- before they double in size.
But you know what? Nobody gives a shit.
No one is willing to spend for quality. No one wants to
pay for service. No one cares to work very hard.
So let's give the suckers
what they want and be done with it.