No one's been tougher on Facebook than this blog (and we will continue to be tomorrow.) But we also believe in being fair.
Yesterday I must have received at least 10 emails from people linking me to a story widely reported in the ad/marketing news and blog feedback loop about Facebook. The story said that a small company found that 80% of the clicks on its Facebook ads were not real people, but were bots.
This is a very damning and dangerous claim for Facebook, and potentially all online media, if legtimate. However, we have nothing but the company's statement as evidence.
I have no reason to doubt the company's veracity, but no way to know whether their assertion is true or whether it's just a weird aberration. Before we rush to judgment, let's see what others, including Facebook, have to say about this.