Consequently, I have created, for your reading pleasure, a list of quotes about the book that will convince you of your need to read it.
First, some quotes from the reviews on Amazon:
"This is take no prisoners kind of stuff that is just superbly written always. Buy it, read it. If you are like me it will make you laugh, make you cry and shake your head in wonder. "But wait...there's more. Here are some reviews from bloggers:
"A handbook for smart marketers. Did I mention he is funny as hell?"
"His thoughts are not obscured by fads, what's au courant or quotidian bs. He is a straight-shooter. Honest, to the point and fact-based. Qualities sorely missing in the world today."
"The book is a classic, a compendium of some of Bob's better posts on his blog. They are all gems..."
"His wit and insight into the business of advertising is spot on. If you, like me, have worked in the industry long enough to see the shenanigans done by agencies and clients, you will laugh at plenty of the contents of his book. ..It's a really quick read and at three bucks on kindle it's well worth it."
"Pleasantly didactic and cheerfully challenging of the fables and fantasies that pass for advertising principles..."
From Ben Kay's blog If This Is A Blog Then What's Christmas?So, please, I know this is really obnoxious. Don't make me do it again.
From George Parker's blog AdScam
From Vinny Warren's Escapology
From Mark Trueblood
5 New Ideas For Stimulating Sales Of "101 Contrarian Ideas..."
1. Now with easy-to-bake holiday cookie recipes.
2. The part about the really resourceful Swedish girl
3. Pictures of Kim Kardashian's ass
4. Write your "101 Contrarian Ideas..." true story about how it changed your life and put it on our Facebook page and, I don't know, we'll give you 20 million dollars or something.
5. Change the title to "Steve Jobs"