April 29, 2010

Battle Of The B.S. Artists

Okay Ad Contras, I have a question for you. Who's more full of it -- traditional advertising brand babblers, or new age digi-drivelers?

It's up to you to decide!

To prime the pump, I'm going to give you one example of each. First, a real sample of traditional ad baloney and then a real sample of new age web-blather.

Here's some nice traditional brand babble
"Brand Footprint utilizes sales, brand health and market data as the backbone, while the axis (sic) are based on the priorities for your brand. We aim to set business, social, brand and product performance benchmarks that are critical to the holistic performance of your brand."
And here's some lovely digi-drivel
"Once social objects are introduced into the wild, businesses are then challenged to ensure that these objects are supported by representatives who will spur conversations and reactions as well as implementing Social Media Optimization (SMO) techniques to ensure their "findability" when consumers are searching for relevant information.
Okay, are you finished gagging? Good. Now get to work.

Which type of bullshit drives you farther up the wall? Remember, you're not voting for these specific examples, you're voting for a genre. We'll report the findings shortly.

Note To Subscribers:
Earlier this week I changed the RSS feed from a short version to a complete version. For technical reasons I have had to return to the short version. C'mon, it's one more click. You can use the exercise.

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