They have started to believe the "advertising is dead" nonsense. They have accepted the fiction that there is a new breed of humans who don't believe anything that isn't on the web. They no longer believe that advertising is about persuasion, and think their job is to create "conversations."
Excuse me, I just threw up in my mouth.
Worst of all, they have no confidence in their own abilities and think they have to rely on "user generated" nonsense and dimwit "crowdsourcing" (Crowdsourcing? Dude, have you ever been to a meeting?)
As far as I'm concerned these people are gutless weasels. They're too tired and weak to defend the practice of advertising. They're too effete to be heard above the volume of cackling web-monkeys.
Check out this piece of ignorant bullshit created for some "design and technology" hustlers in Canada and apparently produced by Saatchi and Saatchi (talk about self-hating ad people) and lovingly embraced by advertising's suicidal Twitterati.
If that's not enough to make you gag, listen to this infantile utopian nonsense about "crowdsourcing" in Adweek:
"One rough scenario: Instead of working for one digital agency, a person would work for the cloud. During their tenure individuals would take on assignments from different agencies, in the process capturing a collective intelligence about best practices from each of the shops and sharing that intelligence with the network."Cool. I just hope the cloud has a fucking checkbook.
"That last sentiment excites me most: a bunch of smart people, willing to work together beyond the walls of their own agencies to create (or at least try) something new. We have no idea where this might lead..."Awesome. My mom can sew the costumes.
Why is everyone in the ad business so anxious to bury it? Where are the people with the balls to call bullshit on all these new age web-hustlers? When are we going to drag these jargon-spewing meatballs away from their precious digital conferences and make them do some useful fucking work?
Thanks to Vic of Sell! Sell! for the video