It's embarrassing to be in the ad business these days.
Ad agencies don't know what they believe.
In reaction to the dual onslaughts of the web and the recession, they have abandoned all principles.
They go on and on about "the shifting nature of consumer behavior" and the need to "change the model."
Change it to what?
What's the role of advertising?
Foolish clients can't see through the subterfuge. They can't recognize that most agencies are lost at sea -- spouting cliches and trying to stampede them by frightening them.
Agencies are holding on for dear life by leveraging uncertainty.