The Calibrated Cliche Counter -- TAC's proprietary marketing claptrap detector - reports that "engagement" is losing steam and "conversation" is gaining momentum.
Check out this blog post in which a guy named David Deal (apparently a marketing director for Avenue A/Razorfish) uses the word "conversation" 4 times in one paragraph. We call that "leveraging the bullshit." Congratulations to David!
TAC Predicts: Within 2 years the word "advertising" will become outdated and will be replaced by some new pompous marketing buzzword. Best current candidate --"media arts."