All the fuss and hand-wringing in the ad business over whether "content" will be delivered over traditional broadcast media channels or over the internet, and whether printed publications are doomed by digital media, leads me to ask one question: Who gives a shit?
Did the world end when the written word went from sheepskin to paper? When we went from film to tape, or from tape to 0's and 1's? Why the hysteria over the medium of delivery?
People are still going to want to be entertained. They're going to want it free. Advertising will still support it. And someone's still going to have to make the ads. What difference does it make which screen they watch it on?
For more on this see "End of the World".