February 26, 2008

More Creative Cliches

Guest blogger James Cabral weighs in on creative cliches. (See Five Worst Creative Cliches.)

Irreverent - As in: "Our target LOVES irreverence. Do something irreverent." Irreverent, to me, means it either doesn't make sense to anyone or only a small group understands it. And the best part is, irreverent advertising doesn't sell anything but an inside joke to a few bozos. Beef jerky and .com companies love this stuff.

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