DOTAC (Daughter of The Ad Contrarian) sent TAC this link. Apparently some geniuses called Pudding Media are going to provide you with free VOIP phone service if you will let them listen in on your calls and send you ads that relate to your conversation.
Of course, this will not intrude on your privacy. "Mr. Maislos (chief executive) said that Pudding Media had considered the privacy question carefully. The company is not keeping recordings or logs of the content of any phone calls..." Yeah, right. Anyone wanna bet this ends up in a huge "oh, we're so sorry we overstepped our bounds" scandal?
TAC predicts: Within a few years years, congress will haul all these clowns (including Google, which monitors your email subjects) up to Capitol Hill and rip them a new one.
And nothing will happen.
People are willing to give up freedom for security, and privacy for money.
Kudos to DOTAC, only a high school kid, who understands the dangers in this a lot better than the new media hustlers do.
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"Sometimes success in the advertising business requires sitting quietly and letting clients proceed with their hysterical delusions."
"Marketers prefer precise answers that are wrong to imprecise answers that are right."
"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."
"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."
"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."
"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."
"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."
"In American business, there is nothing stupider than the previous generation of management."
"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"
"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."
"There's no bigger sucker than a gullible marketer convinced he's missing a trend."
"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."
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