October 11, 2007
Big, Dumb, Global Bozos
Every now and then some big, global agency comes sniffing around trying to buy us. Usually it’s because their agency in SF is a disaster, or they want to get their hands on one of our accounts.
Recently it was driven home to me why we’ve never taken any of these guys seriously. The ceo of a very large agency came around. He’s sitting in our conference room. He leans across the conference table. The first question he asks is, “So, Bob, what would you say are your core competencies?”
What are our core competencies? What are our core competencies? We’re an AD AGENCY. What do you THINK our core competencies are? Folk dancing? Knitting? Cheese making? We make ADS, schmuck. That’s our core competency!
No, I didn’t say that. My mother taught me to be nice to guests.
Even big, dumb, global guests.
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