10 Compelling Reasons To Target Millennials

Marketers who are not targeting Millennials are making a huge mistake and are leaving billions of dollars on the table.

• They are responsible for about 50% of all consumer spending.

• They have $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S.

• They buy about 60% of all new cars

• They have a net worth 3x that of other generations

• They outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc.

• They account for nearly $230 billion, or 55% of consumer packaged goods sales 

• They dominate 94% of CPG categories

• They outspend other adults online 2:1 on a per-capita basis 

• They control about 70% of the wealth in the US

• Nielsen calls them "the most valuable generation in the history of marketing" 

Oh, wait a second... that's not Millennials, that's people over 50.

Sorry.