January 04, 2021
The Inescapable Logic of Ad Fraud
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecur...
December 21, 2020
Part 2: Is Creative Advertising Really More Effective?
Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?" As someone who has been a lif...
December 17, 2020
Is "Creative" Advertising Really More Effective?
As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does ad...
November 26, 2020
No App For Gratitude
Today I am repeating my annual Thanksgiving post which I have run for many years. And, yes, that crack about Trump was there years befor...
October 28, 2020
The Luxury Of Strategy
Loudmouth ad weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their a...
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