![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2IMmvbWvbBKuCTJBaMRvVMdq00E8Ffb73BLUgAibGkxN6QheGdxXDGeDsm-SQb7r1B-2VWoejENmzDl7GcilEA0BuqAheDyNDa7UMTffw6llepBxoCaRsYXE9EopatUP10NdKAAqONIQ/s200/the_ad_cont.gif)
Seth says, "They (some marketers) believe that the brand can build the product. That's backwards." Which is what we've been screaming about for years.
Remember The Ad Contrarian mantra: We don't get them to try our product by convincing them to love our brand, we get them to love our brand by convincing them to try our product.
You will find a lot more about this in The Ad Contrarian book. (It's free)
SUBSCRIBE TO THE AD CONTRARIAN
No comments:
Post a Comment