In a headlong rush to get ahead of the digital curve, some once-upon-a-time excellent ad agencies are turning out some pretty awful advertising.
These agencies have decided they are no longer in the ad business. They're in the "content" business -- whatever the hell that means. Apparently they have stopped hiring advertising creatives and have instead been hiring "content providers." And you know what? The content stinks.
These agencies better figure out who they are and what business they're in. If they're in the ad business they better keep these "content providers" away from the ads, or their hard-earned creative reputations will fade in a hurry.
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