Last week ended with Black Friday.
Black Friday is the day all the delusions about brand loyalty, consumer engagement, and brand relationships go right down the ol' crapper.
It's the day that brands and consumers show what they're really made of.
It's the day of in-store fighting, parking lot brawls, and stealing goods out of other peoples' shopping carts.
It is the culmination of almost a month of relentless screaming about the best deals and the lowest prices.
It is the time of year that all pretensions about the "social" consumer and the "permission" model are reduced to one simple, urgent question: How much?
It is the day that undermines all the pompous musings of marketing pundits, advertising experts and, yes, loudmouth bloggers.
Black Friday is the day everyone in advertising and marketing should study assiduously. Instead, it is written off as a weird anomaly.
Black Friday is not just a day of hysterical buying and selling. It's the day that modern marketing theory comes face-to-face with the real world.
It is the culmination of almost a month of relentless screaming about the best deals and the lowest prices.
It is the time of year that all pretensions about the "social" consumer and the "permission" model are reduced to one simple, urgent question: How much?
It is the day that undermines all the pompous musings of marketing pundits, advertising experts and, yes, loudmouth bloggers.
Black Friday is the day everyone in advertising and marketing should study assiduously. Instead, it is written off as a weird anomaly.
Black Friday is not just a day of hysterical buying and selling. It's the day that modern marketing theory comes face-to-face with the real world.
