I'm sorry to be the one who brings you the bad news, but I'm afraid I have to.
Social media -- the thing that killed everything -- is now itself officially dead.
That's right, according to a piece written by someone who modestly calls himself “The Millennial Marketing Guy” Social Media Marketing is Dead.
It died peacefully at home, after a long battle with nitwits. It is survived by its twin brother, Content.
As regular readers know, we here at The Ad Contrarian have spent a good deal of time on death watch -- helping you understand how Social Media killed everything that came before it: advertising, broadcasting, marketing, copywriting, television, and more.
And just when we thought the period of grieving was over, it is with a heavy heart that we have to report that Content has killed the thing that killed everything else.
By the way, if you are committed to non-violence I strongly suggest you don't read the article in question. It is likely to have the same effect on you that it had on me. I am currently in restraints in the back of a patrol car.
I'll give you just a little taste of the wisdom from this enlightening lump of literature. Here we go...
"What drives social media activation for Millennials; however, is content excellence."What drives people to put semi-colons in the middle of sentences; however, is illiteracy.
"We are currently living in a 'Millennial-inspired Participation Economy' "Not me. I'm living in a Vodka-inspired stupor.
"Which is most powerful: a like, share, retweet, favorite?"Gosh, they're all so powerful it's like asking who's stronger Iron Man, The Incredible Hulk or Captain America. Let's get real -- they ALL have super powers!
"Think of content as an opportunity for your brand voice living everywhere you are not."Cool. I'm thinking of my brand voice living in Vegas in one of those townhouses where all the super-hot strippers live. Either there or in Tyler's mom's basement where the "Millennial-inspired Participation Economy" is headquartered.
"Uniqueness will be a proxy for brand pricing authority and meaningfulness will be a proxy for sales volume potential."And typing will be a proxy for writing, and insufferable bullshit will be a proxy for thinking.