Sad But Funny
George Zimmer, recently dislodged founder and long time TV and radio spokesman for the Men's Wearhouse, had this to say about ad people:
"...what really drives success, in my experience, is repetition and consistency, not creativity. I think people who are in the [ad] business tend to get more hung up on the creative aspects. They start to think of themselves more as artists and less as businessmen. We have the same problem with tailors, by the way."Even if you hate the sentiment, you have to admit, it's a funny line.
Ad Contrarian On Campus
Very proud that my book, 101 Contrarian Ideas About Advertising, is one of only 3 books that is required reading at a major university this fall in a course about "Strategic Communications."
I read the course requirements and it's a good thing I wrote the book because I wouldn't qualify for the course.
Some Upcoming Gigs
The Type A's have some interesting gigs coming up in the next several weeks. Here are dates and places.
- July 25: STAR (Society for Television, Advertising and Radio) San Francisco, ("Turnaround Marketing")
- July 30: Noll Media Satellite Seminar, US & Canada ("The Battle For The World's Most Valuable Consumer")
- August 22: Aging 2.0 Conference, San Francisco ("The Battle For The World's Most Valuable Consumer")
- September 19: Portland Ad Federation ("Social Media vs Traditional Media")
- September 26: Buffalo, NY Ad Club ("The Golden Age of Bullshit")
- October 3: Travel Marketing Association, Hot Springs AR ("The Battle For The World's Most Valuable Consumer")
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| The Type A's at Noll Media's Satellite Seminar on June 4th. We'll be back doing another one on July 30th.
We are trying to do about one or two speaking gigs a month. If you'd like
to book us for a conference or event, it's best to do it early. We're
happy to discuss topics and costs. Just email us at info@typeagroup.com.
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