November 06, 2012

Ciao, Baby

Heading to Italy today.
See you in a couple of weeks.
Meanwhile, buy my book.

5 comments:

Paolo said...

Complimenti! Buon divertimento... (in case you wondered, in Italian "the ad contrarian" would translate as "il bastiano contrario della pubblicitá"... :-9)

Anonymous said...

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Chris Seiger said...

Here's fodder for the fire when you return:

http://www.forbes.com/sites/dorieclark/2012/11/11/the-end-of-the-expert-why-no-one-in-marketing-knows-what-theyre-doing/

What drivel.

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Jim Fraser said...

Chris Seiger is right, the article he links to is more of the usual "That old stuff is dead, long live the new and shiny stuff I'm currently selling" variety.

But I did like one sentence in it: “What do people hate about doing business with us, and can we use digital to fix it?” I'd just change the second half to: "...what can we do to fix it".

Could easily be sort out customer service or create better products. Come to think of it, it's unlikely to be do better ads. (Discuss!)