Okay, I watched the Super Bowl.
The ads this year were a disgrace. A cacophony of recycled ideas, third-rate celebrities, and pathetic 8th-grade naughtiness.
Donald Trump? Are you kidding me? Betty White? Again? Motley Crue? Really? Dogs? Polar bears? Monkeys? Does anyone have an idea anymore?
It was such an awful display of juvenile sensibility that what passed for the intellectual highlight of the evening -- It's Halftime In America -- was a Ronald Reagan commercial recast as a football analogy.
If that's the best we can do, it's time for the ad industry to pack it in. Let's just stop pretending we're in a creative business and all get down to writing tweets.
This could be a turning point. It could be the year that the ad industry throws in the towel, admits it is bankrupt, and hands the keys over to the metrics maniacs.
I am afraid the advertising industry has been infiltrated by people who don't really believe in advertising, don't care much for it, and are not very good at it.
I am very disheartened by what I saw on Sunday.