Today's subject is bullshit.
It is an important subject because it is the material of which contemporary society is built.
The world today is swimming in bullshit. It is drowning in bullshit. It is submerged, inundated, and deluged with bullshit.
This is a serious issue. The most harmful force in business, politics, and education is bullshit.
The good news for us in the advertising and marketing industries is that we are no longer the primary purveyors of bullshit. We used to be. And we have done such a lovely job at popularizing it, that others have copied and even surpassed us. Today, the great generators of bullshit are media and government.
Bullshit is so prevalent today that when a public figure says something that is not bullshit we are startled.
The reason for today's post about "bullshit" is that this week the Super Committee of Congress is supposed to issue its plan for fiscal reform. What is a Super Committee, you ask? Simple. It's a committee, plus bullshit.
You see, when you want to pretend you're doing something super special, when you're actually doing nothing at all, just add bullshit.
If you don't understand what all the fiscal fuss is about, here it is in simple terms. Our government used to collect 18% of GDP in taxes and spend 20%. This was not good as it left us in deeper debt every year. But recently it's gotten much worse. Now we collect 16% of GDP in taxes and spend 25%. This means that pretty soon we'll be in the same crapper that Greece is in.
Anyone with a brain can see we need to collect more money and spend less. Duh. But we no longer have people with brains. We have replaced them with Super Committees.
When this Super Committee accomplishes Super Nothing, I have an idea. Our "leaders" can appoint a Super-Duper Committee to accomplish Super-Duper Nothing.
And that, my friends, is bullshit in a nutshell.