July 17, 2017
Brand Preference Vs Brand Love
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Today's post first appeared in my newsletter this week. There is only one essential job for marketing - to acquire customers. ...
July 12, 2017
Why All Advertising Philosophies Are Wrong
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As a former ceo of a few ad agencies I think I know something about how agencies work. One of the core principles of the agency business ...
July 10, 2017
A Day In The Life Of A Blogger
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4:50 AM - Wife’s Alarm Goes Off First decision of the day: Divorce or hit man? 5:15 AM - Roscoe The Dog Starts Barking Second decision of t...
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