The Ad Contrarian
March 30, 2015

Part 2: Will Advertising Corruption Scandal Explode?

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On March 5, Jon Mandel, former CEO of Mediacom (owned by WPP) told an audience at the Association of National Advertisers Media Leadership ...
5 comments:
March 26, 2015

Will Advertising Corruption Scandal Explode? (Part 1)

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Two years ago we wrote , " Not only are online advertisers getting screwed by crooks, some of them are also getting screwed by their ...
2 comments:
March 23, 2015

What The Brand Babblers Don't Understand

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Imagine for a second that you're the brand manager for BigSave supermarkets. Your job is to build the BigSave brand so that customers...
31 comments:
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