May 31, 2011
Advertising's Creative Extinction
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According to biologists, over 99.9% of all the animal species that have ever existed on Earth are now extinct. The causes of extinctions ...
May 26, 2011
Part Science, Part Religion
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Advertising is part science and part religion. The science part works like this. We run ads with an offer for tires -- 4 tires for the pri...
May 24, 2011
Not Eating My Own Words
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There is a handy rule of thumb I use to gauge the intelligence of people I meet. It is their ability to draw distinctions. When I say I th...
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