To point out what pathetic unfocused imbeciles we have become, I wrote this piece in April about the faded hysteria over Pokémon Go.
If you've ever doubted that most marketers are clueless, fad-jumping nitwits who drool at any shiny object, I have two words for you -- Pokémon Go.
A reminder, this was just a few months ago...
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Every stupid fucking fad that comes along is now "disruptive," "game-changing," and "the future of marketing." What a clown show the marketing industry has become.
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