May 04, 2015

Marketers Are From Mars, Consumers Are From New Jersey


My new book, Marketers Are From Mars, Consumers Are From New Jersey is now available at Amazon.

It's a fast-paced, thrill-packed journey through the back alleys of marketing... or, wait... maybe it's an uproarious romp across the treacherous landscape of today's advertising industry... or, hold on,  maybe it's just a book I scraped together from this blog, articles I've written, talks I've given, and stuff I found lying around at Taco Bell. You decide.

The theme of the book is that the advertising and marketing industries are kinda screwed-up. Including...
  • the gross misunderstanding of the role of brands 
  • the near destruction of the agency business
  • the mistaking of gimmicks for trends 
  • the abandonment of the most powerful consumer group the world has ever seen 
  • the fantasy of social media marketing 
  • the fraud and corruption in digital advertising
 
  • the silliness of putting pineapple on pizza
Here's the good news. For the rest of eternity, the book will retail for $7.95, but for the first week only it is selling at Amazon for $5.25. That's less than you pay for a 6-month old bottle of tepid water at your local multiplex. And with no planet-destroying plastic container.

So if I were you (and you can be thankful I'm not) I'd click on over to Amazon right now and lay my five-and-a-quarter down.

Be the first in your therapy group to own a copy of Marketers Are From Mars, Consumers Are From New Jersey.

UPDATE: WOW. BOOK JUMPED TO #4 ON FIRST DAY. LOOKS LIKE THEY'RE TEMPORARILY SOLD OUT. PLEASE KEEP TRYING. THANKS, BH

10 comments:

  1. Parvez Sheik FareedMay 4, 2015 at 12:58 AM

    Ha! Just ordered
    a copy. Out of curiosity: What was the reason for dropping the title
    "Advertising needs troublemakers"?

    ReplyDelete
  2. Mike EssexMay 4, 2015 at 2:18 AM

    Also curious about that, it was a great title!


    Any chance of a Kindle edition?

    ReplyDelete
  3. bob hoffmanMay 4, 2015 at 8:14 AM

    I changed the thrust of the book midstream and thought it needed a different title.

    ReplyDelete
  4. bob hoffmanMay 4, 2015 at 8:15 AM

    Yes, Kindle edition should be coming within a week or two. Takes a little time to format it.

    ReplyDelete
  5. Mike EssexMay 4, 2015 at 8:17 AM

    Perfect, I'll definitely pick it up. Congratulations on finishing it.

    ReplyDelete
  6. Robert SnowMay 4, 2015 at 10:44 AM

    Bob, I just tried, and it looks as if the book is not available on Amazon. Some kind of glitch perhaps? I've enjoyed your work for awhile now -- particularly the B.S. speech from last year. Keep being contrary; our industry needs more like you!

    ReplyDelete
  7. bob hoffmanMay 4, 2015 at 11:56 AM

    Sorry, Robert. It looks like they're temporarily sold out. I guess that's good.

    ReplyDelete
  8. Shanghai61May 4, 2015 at 8:16 PM

    No kindle version?

    ReplyDelete
  9. Tom InnisMay 5, 2015 at 5:24 AM

    In spite of my affinity for pineapple on pizza, I can't wait to read the book, Bob.

    ReplyDelete
  10. bob hoffmanMay 5, 2015 at 8:16 AM

    Thanks Tom.

    ReplyDelete