Complimenti! Buon divertimento... (in case you wondered, in Italian "the ad contrarian" would translate as "il bastiano contrario della pubblicitá"... :-9)
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Chris Seiger is right, the article he links to is more of the usual "That old stuff is dead, long live the new and shiny stuff I'm currently selling" variety.
But I did like one sentence in it: “What do people hate about doing business with us, and can we use digital to fix it?” I'd just change the second half to: "...what can we do to fix it".
Could easily be sort out customer service or create better products. Come to think of it, it's unlikely to be do better ads. (Discuss!)
Complimenti! Buon divertimento... (in case you wondered, in Italian "the ad contrarian" would translate as "il bastiano contrario della pubblicitá"... :-9)
ReplyDeleteHere's fodder for the fire when you return:
ReplyDeletehttp://www.forbes.com/sites/dorieclark/2012/11/11/the-end-of-the-expert-why-no-one-in-marketing-knows-what-theyre-doing/
What drivel.
Nice... fantastic post, thanks. Subscribed to your weblog now.
ReplyDelete[url=http://chikara-pheromone.weebly.com ] Chikara Pheromone[/url] and Chikara Pheromone
Chris Seiger is right, the article he links to is more of the usual "That old stuff is dead, long live the new and shiny stuff I'm currently selling" variety.
ReplyDeleteBut I did like one sentence in it: “What do people hate about doing business with us, and can we use digital to fix it?” I'd just change the second half to: "...what can we do to fix it".
Could easily be sort out customer service or create better products. Come to think of it, it's unlikely to be do better ads. (Discuss!)