Just In Time For The Holidays -- Contrar-A-Thon!

I read an article in The Wall Street Journal last week that said the way to get a best-selling ebook is to sell it for 99¢.

Since it doesn't cost me anything to print the book -- it's just a bunch of electrons or pixels or something -- I thought, what the hell, let's sell it for 99¢ and see what happens.

So for the next five days, you can get my new book 101 Contrarian Ideas About Advertising for just 99¢. Now this isn't just some ordinary dumb-ass ad book. This is a very special dumb-ass ad book. Go to Amazon and you'll see that some of my best friends really brilliant people have written rave reviews about it. This is a book that once held the #2 sales position among all advertising ebooks (it's like being the smartest kid in the dumb class.)

Now, being an ad guy, I figured I needed to brand this special one-time offer. So we're going to call it (drum roll) Contrar-A-Thon! -- yeah, that sounds like advertising.

The good part -- no 0% APR financing or $500 cash back. You don't need a good credit score. All you need is a stinkin' buck.

The thing is, I bust my ass everyday (okay, a few days a week) looking for stuff to write (okay, type) about advertising that isn't the usual crap (I like to think of it as unusual crap.) The least you can do is scrape the pennies out from under the driver's seat of your car and invest 99¢ in this book.

I'm not going to make any money on the deal, but you'll make me feel good.

Part 2: How To Read A Book
Surprisingly, I have gotten quite a few emails from people who would like to read 101 Contrarian Ideas About Advertising but don't know how to do it if they don't have a Kindle.

You can also read it on an iPad, a Mac, or a PC. It's very simple. Step by step instructions follow.

If you have an iPad:
1. Just go here.
2. Click the blue "View in iTunes" button.
3. Click OK.
4. Once the Kindle app downloads, go here to download the book.
5. Once downloaded, it will appear when you click on the Kindle button on your iPad.

If you have a Mac: 
1. Just go here.
2. Click the blue "Download now" button
3. The Kindle app will download to the applications file on your computer.
4. Then go here to download the book.
5. Once downloaded, it will appear when you open the Kindle app on your Mac.

If you have a PC:
1. Just go here.
2. Click the blue "Download now" button
3. Once the Kindle app downloads, go here to download the book.
4. Once downloaded, it will appear when you open the Kindle app on your PC.