Social Media Adoption Among Fortune 500

As a follow-up to Wednesday's speculation about The Future of Social Media, I am reprinting the conclusion of a study done at the Center for Marketing Research at the University of Massachusetts Dartmouth.

The adoption of blogs, Twitter and Facebook in the 2011 F500 (Fortune 500 - TAC) appears to have leveled off with no significant change in the past year. Twenty-three percent (114) of the 2011 F500 have corporate public-facing blogs. There has been a slight increase in both Twitter use (60% in 2010, 62% in 2011) and use of Facebook (56% in 2010, 58% in 2011).

These results may signal a leveling off and possibly retrenchment when it comes to the adoption of social media among the 2011 F500. There is also evidence of change in the adoption of these tools by industry and a clear sign from some companies that these are not part of their communications strategy. Given that the F500 are the titans of American business, we may be seeing the slowdown in business adoption of social media. At the very least, this group appears to have slowed or stopped its adoption of the three most prominent tools – Blogging, Facebook and Twitter.

If you'd like to read the entire study, you can find it here.

Thanks to Tom for this link