- My title is cmo, but my job is advertising coordinator
- My primary responsibilities are to manage meetings and get approvals
- I always agree with the highest ranking person in the room
- My favorite topic is the great things we did at my last job
- The dumbest person in the world is the person who had this job before me
- The dumbest agency in the world is the agency she hired
- I am highly skilled at making pronouncements, but far less skilled at making decisions
- When I do make a decision, it rarely lasts more than 48 hours
- I am excellent at delegating responsibility. I am even better at delegating blame
- I manage the budget, but I don't control it
- I will be here for 18 months
- I am an expert on using the latest marketing terminology
- I don't care if it's good, as long as it's cutting edge
- I am very well-groomed and very well-fed
- I am a schmo
Obligatory Chicken-Shit Disclaimer...
....before you start writing feverish emails, there are obviously some very bright and talented cmo's. This is meant to describe a certain variety of the species. Okay? (Sigh.)
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