If Someone Finds My Brain, Please Return It

If you no longer have use for your brain, and you would like to use your cranial cavity for, say, storing Pop Tarts, I would suggest you read "Why Brands Are Becoming Media."

I tried to read the whole thing but my little gray cells started to melt and ooze out my ears.

It is a horrifying example of the kind of social media double-talk that makes me want to go into the street and kill people.

Here's a little sample...

"One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.

Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. Social objects are the catalysts for conversations — online and in real life — and they affect behavior within their respective societies.

What language is this? What planet does it come from?

Thanks for this to Philip O'Neill.