Friday Filler

Pepsi:
Is spending 1.2 billion (yeah, with a b) behind a "rebranding" over 3 years. The first move is the introduction of new logos. If the rest of the "rebranding" is as shitty as this, it's gonna be a long 3 years. 1.2 billion on fucking Pac-Man?

The Press:
The idea of press neutrality is a joke. You don't have to be a McCain supporter to observe that the press has been drooling over Obama since the day he announced he was running, just ask Hillary Clinton.

A study by the Project for Excellence in Journalism, reported in the Washington Post yesterday, claims that press reporting about McCain since the conventions has been three times as negative as reporting about Obama.

The Pew Research Center reports:

"Voters overwhelmingly believe that the media wants Barack Obama to win the presidential election. By a margin of 70%-9%, Americans say most journalists want to see Obama, not John McCain, win on Nov. 4."

We're used to Republicans whining that the press treats them unfairly. Now Democrats agree by over 60% that the press wants Obama to win.

Online Advertising:
Is likely to fair better during the recession than traditional advertising. Despite its alarming ineffectiveness, online is a great place to do "alibi advertising." For not much money, advertisers can create a flow chart that makes it look like they're doing something.

Dude, We're On Facebook:
I started a Facebook page for The Ad Contrarian. I have no idea why, other than I'm trying desperately to be cool. I don't even know what the fuck it does.

Also, I don't know how you access it. Try this link or try typing The Ad Contrarian in the Facebook search box. Then leave a message or something so I know it's working. Dude, thanks.

Bud Light:
Their "Drinkability" campaign is awful. This is what happens when you let researchers into creative meetings.

"Drinkability" is not a word that an actual human being would use. Only an MBA would speak it. If this is representative of what the InBev boys are going to be doing, Budweiser is in deep dark shit.

A's hire A's. B's hire C's.
That's how we know neither Obama nor McCain is an A. Obama could have chosen Hillary and didn't. McCain could have chosen anyone. And he did.

Research:
The same day (Thursday) we read a report from the Zogby poll saying that Obama had increased his lead to almost 10 points and was headed for a "Reagan-style landslide", we read an AP poll saying that McCain was closing quickly and the race was dead even.

Authority:
Is 10% bestowed and 90% assumed.

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