Proust And Advertising

Whenever an ad agency gets fired, I look forward to getting a nice laugh out of the bullshit PR release that always accompanies the firing.

The client asserts how critical the agency has been to their success and how much they respect and admire the agency they're dumping.

Marcel Proust said it best:

"When two people part it is the one who is not in love who makes the tender speeches."

Why You Read The Ad Contrarian:
What other ad blog gives you quotes from Proust? Huh?