Imagine What They Could Have Found If They Had 17 Months

Listen up people. Here is some astounding news from the frontiers of marketing science.

On Friday, The Wall Street Journal reported that after a 16 month study Comcast and Starcom MediaVest have concluded that people are more likely to watch commercials about products they're interested in.

Now you may be asking yourself -- 'what kind of frickin' idiots need a 16-month research study to figure that one out?'

There can only be one answer, my friend -- big, dumb advertising idiots.