The 5 Eternal, Immutable Laws of Advertising

1. Whoever controls the research wins.
2. When we say it’s an art, they say it’s a business. When we say it’s a business, they say it’s an art.
3. The smaller the account, the larger the committee.
4. The acquirer is always dumber than the acquiree.
5. The worst account person in your agency will someday be your client.