In-Your-Face Book, II

According to The New York Times, Facebook is changing its "Beacon" marketing scheme after 50,000 people signed a petition protesting it.

As we reported earlier in "In-Your-Face Book", Facebook was playing with fire by paying only perfunctory attention to privacy sensitivities.

While consumers still don't fully understand internet privacy issues, TAC predicts that web-based marketing schemes -- and web sites trying too obviously to leverage user data -- are going to be facing more scrutiny and more unhappy users.

The scary part is that smart web marketers will get more skillful at utilizing user data in a more discrete -- one might say, sneaky -- manner.

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