I was talking to a young lady the other day. She went to a great college, studied advertising, and now has a job in an agency. She expected the ad business to be full of oddballs, eccentrics, and iconoclasts -- like in the movies.
Instead, she said, everybody repeats the same 10 cliches, drops the same 3 agency names, and talks about the same ads.
One of the problems is that it's getting harder to hold unconventional ideas in a consolidated, globalized industry. Conventional wisdom has become too canonical and too powerful. The pressures to accept it are too great and the penalties for doubting it are too severe.
I'm glad I have my own company.
For a wonderful piece on the dangers of blindly accepting conventional wisdom, I highly recommend this.
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