June 24, 2019
The Only Test Of Brand Purpose
The message from Cannes this year is very clear. Every brand in the world is now trying to woke-wash itself to appear more acceptable to so...
June 19, 2019
Dying At Cannes
For the 100th consecutive year I did not go to Cannes. But the good thing is, I know exactly what happened and saved myself thousands of do...
June 11, 2019
My B2B Dream
I had a B2B dream last night. I heard somebody say... We want to become your customer experience partner. We'll help you architect cu...
June 04, 2019
The Wrong Math
Daniel Kahneman, Nobel Prize winner, says people don't believe facts. They believe experts. In some fields experts have credibility. ...
May 28, 2019
The Stupidity Of Ignoring Older People
A few weeks ago I was invited to speak at the NextM conference in Copenhagen, hosted by Group M. Here is a short excerpt from my talk. In...
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