Arguing In Cyberspace

For those of you who like a good argument, I had a nice back and forth with some people on the Copyblogger blog. Copyblogger is a blog for people who are web marketers and want to learn how to do it better.

The argument was motivated by a piece called "New Media Model For Creating Lifelong Customers" by Sonia Simone who writes one of the few literate web marketing blogs called Remarkable Communication.

Read Sonia's piece, then scroll down to comment #25 where the action begins.

Friday Is "Talk To A Naked Copywriter" Day

Here at TAC, we're always looking for better ways to inform and amuse. And, also, we're really tired of having to write a blog every day.

So from now on, Friday is going to be Talk To A Naked Copywriter day. Here's how it works: Sometime during the week you, dear reader, send a question or comment about advertising to adcontrarian@gmail.com.

TAC will pick one question or comment from those submitted and turn it over to one of our naked copywriters for a response (we have roomfuls of 'em in all sizes and sexes.)

Where else do you get this kind of amazing content?

Feel Free To Pull Your Hair Out

If you're full of shit, it's a great time to be in the advertising business.

Advertising has always had a high bullshit factor. But recently we have risen to new levels of achievement.

The ascendancy of "branding", "engagement" and "new media" means that nobody knows what the hell anyone else is talking about anymore. There are no actual facts, just mind-numbing jargon and fancy opinions.

You can say pretty much anything and get agreement from the other 10 people in the room who don't know what the hell they're talking about either.

If you try to introduce facts you get shouted down by cliche-mongering jargonistas and their dreadful android technobabble/religion of "conversations" and "meatballs" and "twitters."

If you're not frustrated, disheartened, and exasperated, you're not paying attention.