tag:blogger.com,1999:blog-5249997465016074955.post997325542714727469..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Social Media Bombs On Black FridayBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-5249997465016074955.post-12787931690831396392013-01-28T19:27:57.274-08:002013-01-28T19:27:57.274-08:00Social media can impact sales and businesses in ma...Social media can impact sales and businesses in many ways. And Black Friday shopping is no exception! :)Web Design Specialisthttp://www.creativedge.com.sg/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-52402352786337954622012-12-06T07:59:40.884-08:002012-12-06T07:59:40.884-08:00No-doubt social media sites are very important and...No-doubt social media sites are very important and effective in marketing and advertising on every event.carbonless forms printinghttp://www.printingfairy.com/carbonless-forms-printing/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-32857417205206833602012-12-06T02:03:35.855-08:002012-12-06T02:03:35.855-08:00Nice work dude. thanks for sharing this useful art...Nice work dude. thanks for sharing this useful article with us. keep it up.<br /><br /><br />Get Pinterest Followershttp://www.buymorepinterestfollowers.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-5092610268403990652012-12-04T09:45:00.908-08:002012-12-04T09:45:00.908-08:00Interesting study but with a number of issue... Mo...Interesting study but with a number of issue... Most significantly is that Social Media Marketing is primarily designed to act as a relationship builder and not a direct line of sale. True there are those links that can lead straight to a sale but they are few & far between. Social media is just that, Social. Anyone or any business that attempts too much direct sales will see their following collasp almost immediately. <br /><br />Thus, if you want to measure the impact of Social Media Marketing, you have to look far beyond what this study covered.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-61645488067755945812012-12-02T22:04:07.548-08:002012-12-02T22:04:07.548-08:00Hello,
it is really very informative.
social media...Hello,<br />it is really very informative.<br /><a href="http://www.alexiskestler.com/search-engine-optimization-santa-rosa/social-media-santa-rosa-ca.html" rel="nofollow">social media management services<br /></a>Anonymoushttps://www.blogger.com/profile/15801794600141591108noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-59675549903024091522012-12-02T06:53:35.723-08:002012-12-02T06:53:35.723-08:00The Black Friday by names it looks like a horrible...The Black Friday by names it looks like a horrible day. like we call it April 15 the Black Friday for online poker. <br />Seriously I believe this day is over rated. There is nothing so big about it.Nick Simardhttp://www.inspiriamedia.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-63752535356135891692012-11-28T14:44:39.730-08:002012-11-28T14:44:39.730-08:00Jason:
If a a social media post can't get a p...Jason:<br /><br />If a a social media post can't get a person to move her little finger and click, do you really think it can get her to get off her ass, get in the car, and go to the mall? Puh-leeze.<br /><br />And second, that puff piece about Samsung in BI is total joke. Not an ounce of data, just the assertion of a Facebook hack. Where's the data? I've looked all over the web for it.BOB HOFFMANhttps://www.blogger.com/profile/05158827977385952634noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-55916389810165765612012-11-28T14:42:31.546-08:002012-11-28T14:42:31.546-08:00This comment has been removed by the author.BOB HOFFMANhttps://www.blogger.com/profile/05158827977385952634noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-14406801182539806192012-11-28T13:33:59.984-08:002012-11-28T13:33:59.984-08:00I kinda like what Zig Ziglar, RIP, used to say dur...I kinda like what Zig Ziglar, RIP, used to say during his lectures.<br /><br /> "You can have everything in <br /> life you want, if you will <br /> just help other people get <br /> what they want. "<br /><br />http://womenofcertainage.blogspot.com/2012/11/zig-ziglar-dies.html <br />California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-5192363492526252222012-11-28T10:05:35.612-08:002012-11-28T10:05:35.612-08:00The IBM study is measuring the wrong thing.
It&#...The IBM study is measuring the wrong thing. <br /><br />It's measuring direct purchase from social media: saw the image on pinterst, clicked on it and bought. <br /><br />That's a bit like measuring the number of people who brought a magazine ad into the store with them and said "gimme this."<br /><br />Why can't Social Media get the same respect as print media? I'd suggest it's only because one of them is so measurable on a micro level. <br /><br />This is not a binary decision for most of us: we do print, radio, online, TV, whatever. So the online-vs-traditonal is a stupid argument. <br /><br />If someone could tell me the % of people who heard my radio spots, I'd be thrilled. But I gotta take it on faith, and BS ratings. <br /><br />But I'm pretty happy with my virtually free Twitter and Facebook pages. Geoffnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-70120394052140141562012-11-28T06:56:31.130-08:002012-11-28T06:56:31.130-08:00Oh, and there's this: http://www.businessinsid...Oh, and there's this: http://www.businessinsider.com/facebook-reveals-how-samsung-turned-a-10-million-ad-buy-to-129-in-sales-2012-11Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-21598980275622010702012-11-28T06:55:54.670-08:002012-11-28T06:55:54.670-08:00Why doesn't any of the "intelligent"...Why doesn't any of the "intelligent" analysis of this IBM study ever point out that the point of Black Friday is to drive people to the store for purchase? If that's the case, then you're upholding online purchase metrics on a day when people aren't supposed to be shopping online as "proof" social media is useless.<br /><br />I'd expect more thoughtful analysis. C'mon, brotha. Heh.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-31527451798336611172012-11-28T02:39:17.280-08:002012-11-28T02:39:17.280-08:00Well, here's a fact : most of brands' post...Well, here's a fact : most of brands' posts, endorsement and referrals from members, and "conversations about brands" don't link to online shops. IBM mesured something that doesn't exist... No wonder the numbers are so low..Jeremynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-83225623601490739402012-11-27T23:52:24.486-08:002012-11-27T23:52:24.486-08:00In advertising the art of persuasion has little to...In advertising the art of persuasion has little to do with facts. The social media minions are persuaded by their own nemesis which is the play of emotion driven guru speeches and ignoring actual facts. Paul Mnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91393169093447103832012-11-27T13:56:59.770-08:002012-11-27T13:56:59.770-08:00The post nor the report provides the source(s) of ...The post nor the report provides the source(s) of the data. While I'd revel in beating the social media mavens over their talking heads with the report, I need sources!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-32983104975746170202012-11-27T13:43:38.772-08:002012-11-27T13:43:38.772-08:00A social media "guru" told my client las...A social media "guru" told my client last year that he should withdraw ALL of his marketing cash from radio, TV, magazines, outdoor, promotion and give it to him. With the money, he said with a straight face, he would pay his stable of 3,000 stay-at-home mommies to write favorable blogs about the client's product.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-71755276654049584072012-11-27T09:27:49.016-08:002012-11-27T09:27:49.016-08:00Hmm.. Sounds like a lot of 'journeys' that...Hmm.. Sounds like a lot of 'journeys' that ended up in cul-de-sacs...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-22199602694523266742012-11-27T09:09:30.572-08:002012-11-27T09:09:30.572-08:00So called 'social media experts' that waff...So called 'social media experts' that waffle on about "conversations about brands" should have invested in FB when it floated. Oh wait - they probably did...Anonymousnoreply@blogger.com