tag:blogger.com,1999:blog-5249997465016074955.post8236506554101950024..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: There's No Bullshit Like Brand Bullshit.BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-5249997465016074955.post-23192180620828171962015-02-22T18:28:17.642-08:002015-02-22T18:28:17.642-08:00Now we know why the once great Saatchi & Saatc...Now we know why the once great Saatchi & Saatchi is in the shape it's in today.Conornoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-53227742648071532322015-02-20T12:45:34.618-08:002015-02-20T12:45:34.618-08:00The things that scares me most about the time we&#...The things that scares me most about the time we're at in the land of advertising is that total and utter crap like the Entrepreneur piece is somehow published.<br />What's even worse is that worse still it's somehow shared 4,000 times. <br /><br />We've a generation of marketing people brought up on a diet of mistruths, zero facts and no empathy or wisdom. <br /><br />Is it any wonder that SXSW is so unbearable, it's all these idiots thinking they know something about the world. <br /><br /><br />It's terrifying.<br /><br /><br />Meanwhile I wish the world wouldn't congratulate Apple so much on making great products and instead wonder why my Fios menu system is a joke, why my microwave has 56 buttons and why my thermostat takes 105 key presses to program it. I do think for SOME brands in SOME markets just making a decent product is all that is needed. Not ads.Tomnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-82856025705717776682015-02-20T01:01:14.269-08:002015-02-20T01:01:14.269-08:00...because Taco Bell has/had a chihuahua, and chih......because Taco Bell has/had a chihuahua, and chihuahuas appeal to millennials and millennials are cool and hip and the greatest thing since sliced taco shells...Jeffrey Summershttp://SHGWW.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-37755093603921030742015-02-20T00:57:27.274-08:002015-02-20T00:57:27.274-08:00..or engagement or relationship building or.....or engagement or relationship building or...Jeffrey Summershttp://SHGWW.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-38410799952667338912015-02-20T00:55:45.272-08:002015-02-20T00:55:45.272-08:00..or to whom you are selling it...or to whom you are selling it.Jeffrey Summershttp://SHGWW.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-33568854015383205902015-02-19T18:38:34.481-08:002015-02-19T18:38:34.481-08:00Quite right. "Your call is important to us.&...Quite right. "Your call is important to us."<br />Clearly not, if you don't answer the bloody phone ...Shanghai61noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-46230195739924499942015-02-19T03:54:46.677-08:002015-02-19T03:54:46.677-08:00Transparency, obviously!Transparency, obviously!Atomised2012noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-59370567177521615622015-02-18T15:29:25.915-08:002015-02-18T15:29:25.915-08:00Apparently neither a record shop (Branson) or a co...Apparently neither a record shop (Branson) or a computer (Jobs) are 'products'. Even more ludicrous is the idea that Jobs started with an 'idea' that consumers wanted to be 'bespoke, mobile, free and have access to total choice' and that became 'itunes and the ipod'...about 25 yrs after Apple started - with a desktop computer. It's great to be able to retrospectively manipulate history to support unsubstantiated theories....but I suppose he needs something other than just the finger wiggling.Mark@Quirkhttp://www.quirkresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-22953235284190717482015-02-18T15:09:34.908-08:002015-02-18T15:09:34.908-08:00Must be in need of a bit more 'transparency...Must be in need of a bit more 'transparency'...Mark@Quirkhttp://www.quirkresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-40701797080028153612015-02-18T11:50:07.299-08:002015-02-18T11:50:07.299-08:00How would one explain McDonalds and Taco Bell? Bot...How would one explain McDonalds and Taco Bell? Both off convenience. Both offer the same crappy quality of food. Yet McDonald's is sinking like the Titanic while Taco Bell grows.Hencer612noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87859555982157682032015-02-18T11:00:42.091-08:002015-02-18T11:00:42.091-08:00Bob, I think you'll love this: https://www.you...Bob, I think you'll love this: https://www.youtube.com/watch?v=mHbKgA9mENw<br /><br />apparently all you need is to wiggle your fingers.Guestnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-88377770377687289772015-02-18T10:22:41.472-08:002015-02-18T10:22:41.472-08:00Starbucks popped up as No. 8 on the UK's "...Starbucks popped up as No. 8 on the UK's "Most Unloved" brands list recently http://www.isobel.com/brand-love/Secret Spihttp://www.troubleinteutonia.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-50286713693010257842015-02-18T07:42:06.638-08:002015-02-18T07:42:06.638-08:00In the future, successful brands will be transluce...In the future, successful brands will be translucent. And cars will run on Starbuck's Pike Place dark roast.DuBOISTEROUSnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-36703597416767283782015-02-18T07:28:37.042-08:002015-02-18T07:28:37.042-08:00Sung to the tune of "There's no business ...Sung to the tune of "There's no business like show business..." - will this be the next TAC song?Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-53966689272794139682015-02-17T20:27:35.588-08:002015-02-17T20:27:35.588-08:00Starbucks always seems to be trotted out as a beac...Starbucks always seems to be trotted out as a beacon of success, particularly by brand experts who have 'drunk the kool aid' of modern marketing jargon. And (as the Entrepreneur blogger has done), they seem to think it's enough to say, 'Just look at Starbucks, man. Just look at how successful they are! They're so transparent, they are so good at tapping into our emotions, etc etc.' Without explaining what they actually mean or backing up claims with evidence. <br /><br /><br />Don't get me wrong, Starbucks is clearly a successful brand all over the world, but it has also had some failures. And the reasons for its failures give us a clearer picture of why it's succeeded (and from where I sit it doesn't seem to be because of its 'transparency'!) <br /><br /><br />In Australia (where I'm from) Starbucks opened 84 stores, starting around 2000, but about five years ago closed 60 of them and sold the remainder to a local company. Why? This article gives a good overview (http://munchies.vice.com/articles/this-is-why-australians-hate-starbucks) but the upshot is that Australia already had a well established espresso based coffee and cafe culture (thanks to high post-WWII Italian migration) and the Starbucks offering (both its product and the environment) simply weren't good enough to compete. <br /><br /><br />Now if we follow the logic of the author of the Entrepreneur blog, Starbucks 'transparency' (whatever that is) and their ability to tap into consumer emotions means that Starbucks should have succeeded in Australia despite there being plenty of 'better' coffee and cafes readily available. <br /><br /><br />Just shows what utter nonsense this stuff is....Mark@Quirkhttp://www.quirkresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-18680448824738410712015-02-17T15:08:52.565-08:002015-02-17T15:08:52.565-08:00That's true. Most of the time the success of a...That's true. Most of the time the success of a campaign lies in the quality and cost of the product instead of the bullshit around it. We're unfortunately, most of the time, in the situation where we are not tasked to change the product. It'd be a great day in advertising history if a brand manager said to us, "Here is the brief, the new product isn't in mass production yet so you can change it to suit your insights".Keaton Hulme-Jonesnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-84772752945609299312015-02-17T10:32:07.951-08:002015-02-17T10:32:07.951-08:00as soon as Apple will dismiss all its patents and ...as soon as Apple will dismiss all its patents and allow everyone to use them for free.Guestnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-56868353527598623962015-02-17T09:23:00.412-08:002015-02-17T09:23:00.412-08:00Truth, you speak.Truth, you speak.Dino Baskovichttp://dinobaskovic.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19552322829850339642015-02-17T09:16:31.775-08:002015-02-17T09:16:31.775-08:00Corporate Social Responsibility is a subject on wh...Corporate Social Responsibility is a subject on which more BS is published than any other ....with the exception of Brand Marketing. At the intersection of the two you will find a synergetic interaction of BS so intense it can actually kill you.Robinbrown88noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-43947471180019125642015-02-17T07:38:07.492-08:002015-02-17T07:38:07.492-08:00So when is that highly successful brand Coca Cola ...So when is that highly successful brand Coca Cola going to divulge its secret recipe, then?Secret Spinoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78713088808683186732015-02-17T07:08:51.532-08:002015-02-17T07:08:51.532-08:00As long as good product takes second place to prof...As long as good product takes second place to profit maximization, brand babble will continue to be offered as an alternative. It's cheaper, after all, than actually giving a damn about what you're selling.Mark Pilipczukhttp://www.markpilip.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-73104545621251706122015-02-17T05:49:26.808-08:002015-02-17T05:49:26.808-08:00Also, I believe customer service is woefully under...Also, I believe customer service is woefully undervalued. Fuck the childish Facebook app and answer the bloody phoneshuman rownoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-61310095863614305052015-02-17T02:48:08.620-08:002015-02-17T02:48:08.620-08:00'Marketing is no longer about the practical ne...'Marketing is no longer about the practical needs of the consumer'.<br /><br /><br />Saying this flippantly after citing 'How Brands Grow' is interesting because one of the core principles of the book is that marketing is not about the practical needs of the consumer...<br /><br /><br />(That is not to say that it should be about transparency etc)Kramnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-33107567779758831852015-02-17T01:18:04.704-08:002015-02-17T01:18:04.704-08:00Good product you say. If brands really wanted to b...Good product you say. If brands really wanted to be customer centric that is what they would focus on - making stuff better. And being proud of it.Jimnoreply@blogger.com