tag:blogger.com,1999:blog-5249997465016074955.post8235552954143418250..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Mein Erster Blog Auf DeutschBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-5249997465016074955.post-12826142917067388262013-07-11T07:00:26.755-07:002013-07-11T07:00:26.755-07:00This strategy was used by banks in the UK in the 8...This strategy was used by banks in the UK in the 80's; target early adopters and you will reep lifetime benefits. The banks spent billions targeting an ever younger demo (following their own logic to its conclusion) down to teens. They failed, and the strategy was abandoned.Jonseynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-72364238089179815682013-05-25T00:49:47.877-07:002013-05-25T00:49:47.877-07:00Danke, guter Artikel immer von Vorteil
obat asam u...Danke, guter Artikel immer von Vorteil<br /><a href="http://goo.gl/wl7GI" rel="nofollow">obat asam urat</a>wahyudnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-50936524400477280932013-05-17T14:16:12.945-07:002013-05-17T14:16:12.945-07:00Someone needs a math lesson:
0.26 * 0.1 --> 2....Someone needs a math lesson:<br /><br />0.26 * 0.1 --> 2.6% of Americans speak German.jswapnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-13289902571310365462013-05-15T14:24:09.857-07:002013-05-15T14:24:09.857-07:00They're targeting the youngsters that have the...They're targeting the youngsters that have their cars bought by their parents. It's like with toys. They advertise legos or action figures to children so that they would go to their parents and ask them for the product. I think it's practically the same deal with cars.Dragosnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-58271834181582832342013-05-15T11:10:52.686-07:002013-05-15T11:10:52.686-07:00Even if you target an older group it does not impl...Even if you target an older group it does not imply that a younger audience isn't exposed. Targeting comes in two flavors ... creative and media. Over-targeting (too much focus) results in lost opportunitiespaulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-29932083424578560002013-05-15T11:06:54.017-07:002013-05-15T11:06:54.017-07:00It's not cool to have an "OLDS" no m...It's not cool to have an "OLDS" no matter how old you might be. The problem is not their marketing .... it's the product (and its name).paulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-35287975832533298682013-05-15T11:04:13.175-07:002013-05-15T11:04:13.175-07:00If these cars were not focusing their ads on the y...If these cars were not focusing their ads on the younger audience you would still aspire to own one (or 6 over the years) because they are superior products .... not because you may have been targeted.paulbenjouhttp://www.MyOpenKimono.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-78797809421208742502013-05-15T09:03:53.326-07:002013-05-15T09:03:53.326-07:00Exactly. Their last, desperate attempt to go after...Exactly. Their last, desperate attempt to go after the youth market was too little too late. Mercedes ain't making the same mistake.geoffnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-29892899700313514202013-05-15T02:21:03.468-07:002013-05-15T02:21:03.468-07:00I spent my twenties not being able to afford a dec...I spent my twenties not being able to afford a decent car, or even any car for that matter. When I hit my thirties, I'd saved some money, had a few payrises and bought a BMW. Why? Because me exposure to their branding/advertising/marketing over the previous 10 years had helped me come to the conclusion that they were the best. I didn't even test drive a Mercedes, or Audi, or Volvo, or Nissan. Unless they start making terrible cars, I'll probably buy a new one every 3 years until I'm in my 50's. That's 6 BMW's away....Timnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65500324494435017112013-05-14T12:50:04.443-07:002013-05-14T12:50:04.443-07:00On your path from wasteland in the market to value...On your path from wasteland in the market to valued real property has not <br />previously been easy. Is there a negative aspects to minimum pay laws?<br /><br /><br />Here is my blog <a href="http://xn--Imprezy-Integracyjne-bielsko-biaa-nof.pl/" rel="nofollow">imprezy integracyjne</a>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-65680633416556137802013-05-14T10:15:01.344-07:002013-05-14T10:15:01.344-07:00Well, let’s look at the demographic of the average...Well, let’s look at the demographic of the average agency.<br />Filled with Gen X and Y. Were they ever trained to think beyond themselves? Do they take any guidance from their over-50 colleagues?Charlottenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-63666921660462822372013-05-14T09:04:40.111-07:002013-05-14T09:04:40.111-07:00Going after old people? It's Not Your Father&#...Going after old people? It's Not Your Father's Oldsmobile is going after old people? Hello?adcontrarianhttp://twitter.com/AdContrariannoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-59023540152935905622013-05-14T08:59:56.101-07:002013-05-14T08:59:56.101-07:00Going after old people worked great for Oldsmobile...Going after old people worked great for Oldsmobile!geoffnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-4756055475199765752013-05-14T04:02:02.298-07:002013-05-14T04:02:02.298-07:00What is the average attention span of the millenia...What is the average attention span of the millenial? 15 seconds? Why should one invest money in marketing and repeating himself to a millenial for over 5-10 years until he can afford the product, rather than target the actual buyer who can afford? What is the ROI in such scenario? Let's pretend the scenario:<br /><br /><br />Mercedes markets it's C-class for Rodney, who is about 18-25 Starbuck generation type. M markets and invests money for over 10-15 years until Rodney can afford the C-class, Rodney, of course, is considering M ads ar hip and cool, but the day he hits 32 years or so, only thing he can afford is KIA, which he buys to get to the work as senior-barista at Starbucks or whatever. There is a slight chance that he could afford the C class in another 5-10 years if he gets the "senior vice president of barista tech development branch of Glennsdale", but M has to invest again to market to this 30-40 y/o. When Rodney reaches 40 years, he'll most likely get the VP and a middle-age crisis, thus buying a used M3 beemer. So, M again markets for Rodney for 5-10 Years, now E class. So Rodney is now 50, with kids and Grandkids and has saved some tip money to actually afford the E class. Congrats! You've done well, M! It just took 20-30 years to sell that one E class!dickwitnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7213170415591624352013-05-14T02:19:15.968-07:002013-05-14T02:19:15.968-07:00Test cases on top of that bring in a new standardi...Test cases on top of that bring in a new standardization to therapy procedure.<br />Pc or google tv of this software works stage ideal.<br /><br />Feel free to surf to my blog post <a href="http://Xn--Monta-Ekologicznych-Szamb-Mmf.pl" rel="nofollow">Szambo</a>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-40010866768623762232013-05-13T13:12:59.249-07:002013-05-13T13:12:59.249-07:00Being hip/cool is like being young. It ends sudden...Being hip/cool is like being young. It ends suddenly, embarrassingly and with great consternation. I'll take the bird in hand over the two in the bush any day.Cecil B Demillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-47565931765808407812013-05-13T08:52:48.453-07:002013-05-13T08:52:48.453-07:00If you watch TV ads for the big 3 from back in the...If you watch TV ads for the big 3 from back in the 60s (they're all over youtube), they were all focused on appealing to families and older folks - the people with money.<br /><br />They built some of the strongest brands in the world doing this... boomers still have borderline-insane loyalty (try parking a Ford in the driveway of a Chevy household, await insults). <br /><br />Now, they want to go after people living in dorms who consume noodles in cups and latte flavored vodka. People who could not get a 5 year loan without having someone 40+ as the primary lendee. Foolish.Jaynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-57737907766222811922013-05-13T07:33:53.897-07:002013-05-13T07:33:53.897-07:00Agree that Millennials shouldn't be the exclus...Agree that Millennials shouldn't be the exclusive focus, but what about the next generation of buyers? Aren't these 75+ million people worth courting to some degree now so that when they (presumably) start bringing in some coin, your brand will be in their consideration set?RyGuynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-19049618607439587912013-05-13T06:33:06.315-07:002013-05-13T06:33:06.315-07:00My name's Otilia from Chelmsford, Australia an...My name's Otilia from Chelmsford, Australia and I just wanted to tell you your article is very informative. The readability of your article is very nice and I can presume you are an expert on this subject. With your approval, would you allow me to grab your RSS feed to keep up-to-date with future content? Thanks a ton and please carry on the good work.<br /><br />Here is my blog - <a href="http://shri-pasupati-nath-healthandwealth-services.com/search.php?search=acc%C3%A9der&tag=true" rel="nofollow">Monitorul</a>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-29932079497783134042013-05-13T05:00:30.909-07:002013-05-13T05:00:30.909-07:00define "influencers", please.
I'm j...define "influencers", please.<br /><br />I'm just curious, cause research shows there's no such "segment".Guestnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48367558068413148012013-05-13T02:31:38.950-07:002013-05-13T02:31:38.950-07:00Without being overly contrary - couldn't it be...Without being overly contrary - couldn't it be argued that those 10% of millennials are influencers and play a disproportionate role in deciding which brands are cool and which are not? Many people, whether consciously or not, look to those younger and cooler than themselves for affirmation of their brand choices?Simon Crundenhttp://twitter.com/SimonCrundennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-88338346608520780002013-05-13T01:07:52.467-07:002013-05-13T01:07:52.467-07:00Nicely written, couldn't agree more. But shoul...Nicely written, couldn't agree more. But shouldn't you grant the boneheads that if parents buy a car for their millennials, millennials might have a big say in choosing which one? So the numbers might not be quite as grave? Again, no doubt that the proportional attention to young people in ads is fucking crazy...Anders Bisgaard Madsennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-4279273873954130622013-05-13T00:48:47.793-07:002013-05-13T00:48:47.793-07:00A provider offering both will be the most effectiv...A provider offering both will be the most effective ways to market online.<br />Before finalizing the decision about selecting a firm, it is the most important function when learning how to write <br />an Traffic friendly article. He also doesn't want his company associated with the topic or seem bogus will be ignored by search engines in a very short period of time.<br /><br />Visit my blog post :: <a href="http://revolutionofrealwomen.com/groups/home-business-owners-organize/" rel="nofollow">seo advertising</a>Anonymousnoreply@blogger.com