tag:blogger.com,1999:blog-5249997465016074955.post799921944598024852..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Apple Goes a-Branding, Part 1BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-62986193680465005572012-08-07T13:39:52.245-07:002012-08-07T13:39:52.245-07:00The instinct of FINALLY advertising the Apple Stor...The instinct of FINALLY advertising the Apple Store was dead on. The execution? Not so much. <br /><br />I agree that this gives good cause to have concern about what comes next. Hopefully they'll find something more centered between what was and what now is while writing the Genius efforts off as an Olympic time frame effort only, while they have the chance.Secret About Boxnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-31964901590292181732012-08-07T09:34:43.761-07:002012-08-07T09:34:43.761-07:00They'd be better off running 30 seconds of the...They'd be better off running 30 seconds of the Apple logo and silence, with the sound of an iMac booting up at the end.Rob Hatfieldnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-26669639901428743302012-08-07T09:20:27.082-07:002012-08-07T09:20:27.082-07:00Agreed. Imovie and Iphoto are simple. The commerci...Agreed. Imovie and Iphoto are simple. The commercials almost seem to be selling the One to One service, as opposed to the Genius Bar.Yes and the shirt thing is a bit creepy although some of the Genius' I've met seemed to have slept (and in one case worked out) in their shirt.Cboaknoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-30239106797793601922012-08-07T08:43:51.929-07:002012-08-07T08:43:51.929-07:00Amen.
And it's not fresh. I promise.
- former...Amen.<br /><br />And it's not fresh. I promise.<br />- former Apple Retail employeefranktisellanonoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-16304728481797612422012-08-07T06:44:26.115-07:002012-08-07T06:44:26.115-07:00Apple was always going to have this problem. If th...Apple was always going to have this problem. If they kept on doing things the way Steve Jobs did them, everyone would say 'it's just not the same', but if they change everyone will say they have changed for the worse.<br /><br />I don't actually mind the Genius campaign, but I can see how it's different to what Apple have always done - and what comes next worries me.Rob Mortimerhttp://www.facebook.com/rob.mortimernoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-49972219604419811572012-08-07T05:45:48.681-07:002012-08-07T05:45:48.681-07:00I think there are many things wrong with these ads...I think there are many things wrong with these ads, but the most important (and to echo what Chris said): Apple has always focused on the product, and has shown users using it. Only one of the three ads I saw even had an Apple product, and it wasn't the focus.<br /><br />Past ads instilled confidence that the user could easily do anything with it themselves. Now it seems you need a Genius to create a photobook -- or even get the idea for a photobook. Also, too many "real-world" sound effects in the background (I like the white, insular feel of past Apple ads, wrapped in pleasant music).And did anyone else find the fact that the Genius slept in his shirt creepy? Next time I go into an Apple store, I'll be wondering if that's a fresh shirt...<br /><br />~GrahamGraham Stronghttp://afewstrongwords.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-34272738952121128152012-08-07T05:17:39.336-07:002012-08-07T05:17:39.336-07:00They've lost their focus on product and benefi...They've lost their focus on product and benefit. And for what?Chris Seigernoreply@blogger.com