tag:blogger.com,1999:blog-5249997465016074955.post7955178977643966066..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Let The Fools BelieveBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5249997465016074955.post-67223074017390909572013-08-02T20:27:58.965-07:002013-08-02T20:27:58.965-07:00You say plenty of very smart things on this blog. ...You say plenty of very smart things on this blog. This may be among the smartest.Brentnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-34252113459485198602013-07-23T14:34:14.437-07:002013-07-23T14:34:14.437-07:00Ouch. Sales tactics and social media don't mix...Ouch. Sales tactics and social media don't mix very well. I hope he gets his email program back up on it's feet soon.Nathan Rothnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74619339448782475522013-07-11T02:28:49.172-07:002013-07-11T02:28:49.172-07:00"For those who believe, no explanation is nec..."For those who believe, no explanation is necessary. For those who<br />don't believe, no explanation is possible." - Joseph DunningerJimnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-7798269888542951702013-07-10T11:43:41.942-07:002013-07-10T11:43:41.942-07:00I have confronted clients with overwhelming eviden...I have confronted clients with overwhelming evidence that the time and effort they're sinking into social media -- to the detriment of other, more-effective (and traditional) media -- isn't performing. But they can't get past the hype.<br /><br />In one case, a solid small business client largely abandoned its successful email/ad/speaking program in favor of some social media pinhead's Facebook and Twitter programs. <br /><br />Over the course of the year, sales plummeted, yet the pinhead (and the business owner) refused to budge. At eighteen months, the checks started bouncing, and I simply walked away. <br /><br /><br /><br />I assume the social media pinhead found a new believer. <br /><br /><br /><br />You often call out the biggest brands for the gullibility, but they're big enough to survive a great deal of stupidity. Much of the real damage done by social media's faux marketers is visited upon smaller businesses, many of which can little afford the hit.TCWriternoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-42548841243098427092013-07-10T10:17:34.884-07:002013-07-10T10:17:34.884-07:00When the Chief Creative Officer – who isn't cr...When the Chief Creative Officer – who isn't creative – is convinced that shiny objects (social media) win business pitches, you inevitably end up with a pitch campaign that, if won, is doomed to fail miserably.<br /><br /><br />And people wonder why client tenure is at an all-time low. Along with agency leadership.Cecil B DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-25061215350269782332013-07-10T07:09:28.698-07:002013-07-10T07:09:28.698-07:00The only way I've ever persuaded anyone to avo...The only way I've ever persuaded anyone to avoid unnecessary social media gambits is to outline the actual costs in time and money -- SM is too often like a free puppy. SM is just a tool like any other; one that should be used when useful and otherwise left alone.Jason Foxnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-45013869150539685932013-07-10T06:30:57.225-07:002013-07-10T06:30:57.225-07:00I'll bet you haveI'll bet you havebob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-26215603324088721292013-07-10T06:00:20.451-07:002013-07-10T06:00:20.451-07:00I've had many a meal like that.I've had many a meal like that.George Tannenbaumnoreply@blogger.com