tag:blogger.com,1999:blog-5249997465016074955.post7633890016282351522..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Social Media: With Friends Like Facebook...BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-5249997465016074955.post-14464977103096047712012-08-19T02:11:28.435-07:002012-08-19T02:11:28.435-07:00Greg,
All I need is wings and I could fly.
BGreg,<br /><br />All I need is wings and I could fly.<br /><br />BBOB HOFFMANhttps://www.blogger.com/profile/05158827977385952634noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-20015573178268443892012-08-19T01:51:24.229-07:002012-08-19T01:51:24.229-07:00TAC,
I would argue that Facebook is not necessari...TAC,<br /><br />I would argue that Facebook is not necessarily a business based on display ads. That was the most obvious ad product, the first one they tried and therefore where they get most of their money now.<br /><br />They also earn a ton of money from fees from app providers like Zynga and have new products like sponsored stories (which I don't think much of) and promoted posts (which I think is a real winner).<br /><br />In any case, they only need to get it right once and that's multiplied by a billion users. That's pretty powerful.<br /><br />- GregGreg Satellhttp://www.digitaltonto.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-75688453276357112632012-08-17T12:22:47.689-07:002012-08-17T12:22:47.689-07:00Part of Facebook's real value is in the inform...Part of Facebook's real value is in the information they have on so many millions of people across the globe. Their rich database of detailed likes and dislikes, regarding everything from political opinions to car ownership is worth a lot of money to advertisers and brand developers - maybe even medical researchers and more. <br />I'm going to buy Facebook stock, it's just a matter of when. My guess is that there are many investors that are waiting to see how low the stock goes before making their purchase. It's not a matter of whether Facebook is a valuable company, that's evident. <br />It's value goes up further when you consider cultures outside the US. I spent time last month with Iraqi students at VCU as part of the Iraqi young leadership program. All spoke excellent English and were sophisticated social media users. They're funded by the US embassy and are here to learn how to use social media for humanitarian good. Facebook is the main social media site that they all depend on and use. According to them, everything else pales in comparison. Most say that they have to lead lives of shut-ins as it's too dangerous to be out on the streets. <br />A young Iraqi medical student told me that his parents get very upset if they can't catch up with him on his cell phone every two hours. He's working on a national medial site for Iraqis. He said that a normal day for him includes at least 10 hours of computer time. His life is no different than those that came from across that country to participate in this program. <br />So perhaps, we need to consider some of Facebook's other uses past the small crappy advertising. Though even there, I'm seeing better ads from terrific little startups in Richmond showing up on my wall and picture pages. Ledbury is a two-year old shirt company here, started by two guys in their early 30's. They're getting 50,000 hits a month on their site with 8 percent of visitors purchasing. Sales in the past 12 months were 3.1 million. They don't do traditional advertising and use pop up stores in major cities to spread the word - that and pr. Check them out, they're doing everything right. Including creating their own terrific content that's all in-house, from photography to videos. I believe they're the wave of the future and middlemen like a lot of us will find that there are fewer clients down the road. Many of us will work inside firms, big and small. www.ledbury.com/Diane Cook-Tenchhttp://www.cooktench.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-74251464433589353112012-08-17T12:21:43.571-07:002012-08-17T12:21:43.571-07:00Part of Facebook's real value is in the inform...Part of Facebook's real value is in the information they have on so many millions of people across the globe. There rich database of detailed likes and dislikes, regarding everything from political opinions to car ownership is worth a lot of money to advertisers and brand developers - maybe even medical researchers and more. <br />I'm going to buy Facebook stock, it's just a matter of when. My guess is that there are many investors that are waiting to see how low the stock goes before making their purchase. It's not a matter of whether Facebook is a valuable company, that's evident. <br />It's value goes up further when you consider cultures outside the US. I spent time last month with Iraqi students at VCU as part of the Iraqi young leadership program. All spoke excellent English and were sophisticated social media users. They're funded by the US embassy and are here to learn how to use social media for humanitarian good. Facebook is the main social media site that they all depend on and use. According to them, everything else pales in comparison. Most say that they have to lead lives of shut-ins as it's too dangerous to be out on the streets. <br />A young Iraqi medical student told me that his parents get very upset if they can't catch up with him on his cell phone every two hours. He's working on a national medial site for Iraqis. He said that a normal day for him includes at least 10 hours of computer time. His life is no different than those that came from across that country to participate in this program. <br />So perhaps, we need to consider some of Facebook's other uses past the small crappy advertising. Though even there, I'm seeing better ads from terrific little startups in Richmond showing up on my wall and picture pages. Ledbury is a two-year old shirt company here, started by two guys in their early 30's. They're getting 50,000 hits a month on their site with 8 percent of visitors purchasing. Sales in the past 12 months were 3.1 million. They don't do traditional advertising and use pop up stores in major cities to spread the word - that and pr. Check them out, they're doing everything right. Including creating their own terrific content that's all in-house, from photography to videos. I believe they're the wave of the future and middlemen like a lot of us will find that there are fewer clients down the road. Many of us will work inside firms, big and small. www.ledbury.com/Diane Cook-Tenchhttp://www.cooktench.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48175255633698393802012-08-17T10:19:04.495-07:002012-08-17T10:19:04.495-07:00The thought lasts lengthy in comparison to early p...The thought lasts lengthy in comparison to early press: It will attract as well as support the eyesight regarding focused people by using social networks.<br /><br /><br /><a href="http://lotusofgoogle.com/" rel="nofollow">SEO</a>zhangdronoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9224661938477263792012-08-16T07:33:20.578-07:002012-08-16T07:33:20.578-07:00That's a vital, and under-reported, distinctio...That's a vital, and under-reported, distinction - I've seen a number of brands have great success (although at low scale) increasing sales, and more increase claimed brand preference using Facebook. But that's using Facebook pages, apps and communities. And in most cases preaching to the converted. The difficult bit is scaling those successes to any degree, which is where the ad products should, but rarely do, help. <br /><br /><br />Which isn't going to keep Wall St happy.....<br /><br />I'd guess that we'll see Facebook charging brands for access to pages within 18 months, which will be make or break for their long term monetization plansGraeme Woodhttp://twitter.com/graemewoodnoreply@blogger.com