tag:blogger.com,1999:blog-5249997465016074955.post5989006783452303282..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Why You Need A StrategyBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-80727741543249910852014-10-03T12:42:14.574-07:002014-10-03T12:42:14.574-07:00This is a great post.
One thing I might think abou...This is a great post.<br />One thing I might think about adding.<br />Doing those thirty half-assed things is bankrupting agencies.<br />It's allowing clients to say their agencies are too expensive.<br />And in fact, I believe, it costs 11-cents to earn that last dime from clients.George Tannenbaumnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91739044225359349282014-10-03T10:23:21.016-07:002014-10-03T10:23:21.016-07:00Wow. Just wow.Wow. Just wow.Charlottenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-58442931300827182022014-10-03T06:04:42.074-07:002014-10-03T06:04:42.074-07:00Before getting to the strategy, how about a quanti...Before getting to the strategy, how about a quantifiable objective? True conversation: Account guy - Client wants direct mail. Me - What's the objective? AG looking at me with scorn - To send out a direct mail piece.KLnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-35193377631836188132014-10-02T09:22:04.363-07:002014-10-02T09:22:04.363-07:00Yes!
Yes!<br />bob hoffmanhttp://adcontrarian.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-2320388859430187972014-10-02T07:27:18.889-07:002014-10-02T07:27:18.889-07:00Selling advertising on both the local and national...Selling advertising on both the local and national level for 35+ yrs, I still find myself dealing with clients who want to throw everything into their ads but the kitchen sink. It's easier to convince a local direct advertiser to focus. They usually want their hands held anyway. Agencies are another story, particularly small agencies. Woe to he/she who tries to tell them what to do. <br /><br /><br />This is good stuff. As I do from time to time, I'd like to use excerpts with acknowledgement to your blog, in my emails to clients. I await your answer.CaliforniaGirl500http://www.womenofcertainage.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-28197519315011083002014-10-02T06:31:17.291-07:002014-10-02T06:31:17.291-07:00Great post. I don't know which is worse the as...Great post. I don't know which is worse the ascent of tactics or the growing number of marketers who believe tactics are strategies. If you don't know where you are going, any road will take you there.Tim Jonesnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-28224857486368009892014-10-02T05:55:46.410-07:002014-10-02T05:55:46.410-07:00Spot on. I'll wager that if I stated that Ogil...Spot on. I'll wager that if I stated that Ogilvy quote to 95% of strategists, they'd instantly tell me to go back to the creative oubliette and keep typing. No one appreciates the founding fathers anymore.Cecil B. DeMillenoreply@blogger.com