tag:blogger.com,1999:blog-5249997465016074955.post5216305864763264924..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Stealing For SuccessBOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5249997465016074955.post-78674904576617486132014-03-04T10:42:27.498-08:002014-03-04T10:42:27.498-08:00Fabulous.Fabulous.Deedeenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-24380191090537856572014-01-19T19:07:16.659-08:002014-01-19T19:07:16.659-08:00GroupFaces.com is a USA free classified advertisem...GroupFaces.com is a USA free classified advertisements website with sections devoted to jobs, for sale, personals, items wanted, services, community, housing, accommodation, automobile, gigs, resumes, discussion forums, and a section for clickbank marketplace for digital information products.<br /><br />Visit: GroupFaces.comJohn Corneynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-24197183012131402232014-01-14T17:34:03.298-08:002014-01-14T17:34:03.298-08:00Stealing from Hal is always a great idea. I brief...Stealing from Hal is always a great idea. I briefly worked for Hal towards the end of his career. The real genius of Hal was being the VO for all his clients. Ka-ching! I worked in the Chicago office and I was given the task of recording him from his firehouse in SF. Everyone else was too scared to interact with him. I had worked for Ed McCabe so nothing scared me anymore.VinnyWarrennoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-91178701328899902202014-01-13T11:41:41.200-08:002014-01-13T11:41:41.200-08:00Kaiser Sose? I mean, come on!Kaiser Sose? I mean, come on!Matthew Tarpynoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87203477601266494292014-01-13T10:16:10.038-08:002014-01-13T10:16:10.038-08:00Amen with added Hallelujah.Amen with added Hallelujah.Doug Kesslerhttp://www.velocitypartners.co.uk/our-blog/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-16026545800926072872014-01-13T05:23:44.684-08:002014-01-13T05:23:44.684-08:00Bob,
You are way too modest in your self evaluati...Bob,<br /><br />You are way too modest in your self evaluation. Using my personal list of the way Bob Hoffman would judge a campaign (both pre and post) I can count multiples of hit campaigns. For those who would like the Hoffman Five Evaluator it is:<br /><br />1. Does it tell a story?<br />2. Will it make the brand famous?<br />3. Will it create more heavy users?<br />4. Will it increase client dales and profits?<br />5. Does it follow the imagery / efficacy scale?<br /><br />Against these criteria the campaign you cite was a major success as were many, many others you created.<br /><br />CRLCRLnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-89907130454435478312014-01-13T02:18:38.570-08:002014-01-13T02:18:38.570-08:00Couldn't agree more. I often think creation is...Couldn't agree more. I often think creation is mostly selection. In the world where "everything has been done before" craetive peaople come up with new and surprising combinations of "old" things.Adamnoreply@blogger.com