tag:blogger.com,1999:blog-5249997465016074955.post504805690990927995..comments2023-12-23T21:59:20.634-08:00Comments on The Ad Contrarian: Social Media Metrics: Useful Or Available?BOB HOFFMANhttp://www.blogger.com/profile/05158827977385952634noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5249997465016074955.post-17655440857467149692015-01-29T08:27:04.909-08:002015-01-29T08:27:04.909-08:00Indeed; The shoulders of giants we should be stand...Indeed; The shoulders of giants we should be standing on are so submerged beneath the sludge that's drowned them that we stand on their heads with sh*t covered bootsroyABnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-87276512988929510052015-01-29T07:36:35.786-08:002015-01-29T07:36:35.786-08:00That's straight in my quotable quotes file. Ta...That's straight in my quotable quotes file. TaroyABnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-9589608673673190802015-01-28T20:28:42.349-08:002015-01-28T20:28:42.349-08:00You're right about the seductive power a simpl...You're right about the seductive power a simple number has on the minds of management. Even when it's proven to be irrelevant to the actual task at hand.<br /><br />The economist Robert Chambers put it like this ...<br />"Economists have come to feel<br />What can't be measured isn't real.<br />The truth is always an amount -<br />Count numbers; only numbers count."<br /><br />(Jeremy Bullmore cited this in his wonderfully entertaining lecture "Posh Spice and Persil", which is available on the WPP website and should be compulsory reading for everyone with an interest in brands).Shanghai61noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-38281600496067687632015-01-28T12:37:35.363-08:002015-01-28T12:37:35.363-08:00In another scandalous mark against social media, I...In another scandalous mark against social media, I am unable to like George's post more than once. Unacceptable, comment bot thingamajig. Unacceptable.Cecil B. DeMillenoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-68980647135096673792015-01-28T09:27:37.908-08:002015-01-28T09:27:37.908-08:00Agreed, George.Agreed, George.Sell! Sell!http://sellsellblog.blogspot.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-67566603593572119582015-01-28T08:27:09.333-08:002015-01-28T08:27:09.333-08:00"Now that nobody with a functioning brain pay..."Now that nobody with a functioning brain pays any attention to social media" - If only that were true. Some clowns are still "measuring" "engagement" with "content."DuBOISTEROUSnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-62354239234030286812015-01-28T05:42:34.093-08:002015-01-28T05:42:34.093-08:00As for "Remember those Great..." The wor...As for "Remember those Great..." The world would be a better place if every client read those ads. And every planner. And every copywriter and art director. <br /><br /><br />There were no false demarcations between brand and selling, between the emotional and rational brain. <br /><br /><br />There was selling based on truths.<br /><br /><br />The way it should be.George Tannenbaumnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-22661995531961981192015-01-28T01:27:01.616-08:002015-01-28T01:27:01.616-08:00Margin of error usually means that the data is sam...Margin of error usually means that the data is sampled. E.g. when a survey interviews 1000 people and then scales those answers up to represent the whole population. You get an estimate that's not 100% accurate, because you only talked to 1000 people, not to everybody. The more people you talk to, the smaller the error gets.<br /><br />This doesn't usually apply in digital, where you're counting ALL of the impressions (ahem) and all of the clicks. The data isn't sampled.<br /><br />Half of the clicks might well be accidental though. They're 'real' clicks, but it's potentially a big error.<br />http://adage.com/article/digital/incredible-click-rate/236233/Neil Charlesnoreply@blogger.comtag:blogger.com,1999:blog-5249997465016074955.post-48401870561153769842015-01-28T01:11:29.994-08:002015-01-28T01:11:29.994-08:00"The revolutionary Volkswagen advertising cam..."The revolutionary Volkswagen advertising campaign of the 1960s and 70s <br />is universally acknowledged to be the greatest and most influential ever<br /> created".<br /><br />Surely DeBeers and diamonds holds this crown, they took an essentially useless thing and made it commonplace to spend several months' salary on it, and convinced everyone never to try and resell it.Colmnoreply@blogger.com